Downtown Winston-Salem Partnership

Since 1947, the Urban Land Institute (ULI) has harnessed the technical expertise of its members to help communities solve difficult land use, development, and redevelopment challenges.

TAPs are typically one-day intensive working sessions where our expert panel addresses a set of questions proposed by the sponsoring organization - a local government, non-profit organization, or developer – about a specific development issue or policy barrier within a defined geographic area. ULI assembles an interdisciplinary panel of experts who explore the project, interview stakeholders, and make recommendations. Panels approach the assignment from all perspectives, including market potential, land use and design, financing and development strategies, and organization and implementation. This objective and diverse team of real estate and planning professionals would not be available "for hire" anywhere. The strength of the ULI Technical Assistance Panel Program lies in the cross-section of experts examining the issue from all angles and producing an implementation strategy that is based on sound information, community realities, and best practices.

Why Holly Avenue?

The Holly Avenue neighborhood located on the southwestern edge of downtown Winston-Salem has several projects underway in the adjacent areas, such as the new Baseball Park, West End Village (multiple phases), and major expansion and renovations to the historic Sawtooth Building into the Downtown Arts Center.

The TAP would work to provide solutions to provide connectivity for these projects and protect the integrity of the historic Holly Avenue neighborhood. Additionally, this effort will be used as an initial step for all of the area stakeholders to share their own long term goals and synthesize these into a common planning and implementation goal. This process will assist our coordinated efforts to pursue future funding and resources to bring these efforts to a reality.